Highpoint Training & CoachingHighpoint Training & Coaching

Executive Coaching empowers men and women who have decided to pursue an unprecedented future to reach their maximum personal and professional potential through a creative, collaborative partnership.

Executive Coaching

Individual and small group coaching experiences that explore insights drawn from assessments and training modules, providing support for individual growth and organizational transformation.

Experiential Training

Transformative training experiences, designed around team assessments and engaging activities, that provoke breakthroughs in clarity, alignment, and organizational health.

World-Class Analytics

Authorized Partner for Wiley assessments, personal development tools, and team-building products: PXTSelectEverythingDiSC, and The Five Behaviors of a Cohesive Team.

“To get to the next level of greatness depends on the quality of the culture, which depends on the quality of the relationships, which depends on the quality of the conversations. Everything happens through conversations.”
– Judith E. Glaser

The Highpoint Advantage

A Lifetime of Experience

I have been through many of the passages in life and leadership in which smart men and women get hung up and sometimes lose their way. I’ve gotten stuck in false assumptions and unfounded fears. I’ve done the daunting work of climbing personal and professional ladders from one level to the next. I’ve been alone at the top of the organization, wondering how wise or safe it may be to be transparent with peers or subordinates. I’ve been in the spotlight, exposed as part of the problem and forced to reinvent myself for the good of others. And, I’ve managed some significant and fulfilling transitions in personal and professional life. All of this stirs within me a genuine interest and empathy for clients who are ready to put their best selves forward in pursuit of their dreams.

Its all about YOU

Coaching is a process that is designed to empower you to become your best self. The coaching journey can dramatically increase your self-awareness, authenticity, courage, and creativity, enabling you to go places you have not been able to get to on your own. But, as in athletics, executive coaches do not step onto the field to fill your position or to run your plays. Coaches like me interact with gifted players—like you—to see them reach their full potential and win titles. In this way coaching is distinct from consulting (providing you with a narrow band of expertise in business or technology) or contracting (performing a specific task in your place or the place of your team members).

Advocating for Women

Half of my individual and corporate clients are women—professionals who excel on a playing field that, even in this 21st Century, is not level. Social studies and marketplace surveys continue to pile up compelling evidence that women, given gender distinctions, often bring significant competencies to corporate leadership that add to the financial performance of the organizations they lead. Nevertheless, professional women are frequently led to believe that they must learn to think and to act like their male counterparts in order to rise to positions of corporate influence. This belief is generally counterproductive for women and the men who work alongside them. I look forward to the day when companies promote and reward women for their high social intelligence, thinking versatility, and creative empathy…along with exceptional professional skill.

Outcome Focused

HIGHPOINT coaching, training, and pricing is all based on the specific outcomes you determine to achieve and maintain. Together we will consider the personal, relational, and financial costs of remaining at the place you are in. Then we’ll estimate the actual value of getting to the place you envision. That’s when I will make a proposal for your consideration and, after reflection, you’ll decide to sign a contract and write a check. My first step will be to support you in establishing a strategic plan to see your vision become reality in the time frame you adopt. Together we can go places others may doubt you can achieve but you still dream of enjoying.

Highpoint Offerings

Customizable Solutions for Accelerated, Measurable, Sustainable Results

Executive Coaching

I may invite you to engage in several professional and personal assessments that heighten self-awareness and provide meaningful data about your starting point. This data will enable us to measure your progress and my effectiveness, providing us both with accountability.

We’ll begin by giving attention to the personal behavioral changes you identify as essential to your personal development. Then we’ll implement specific catalytic leadership processes and proven business solutions (toolkits) in the areas you are choosing to challenge and overcome. Finally, as you may request, I will provide a leadership curriculum that supports your personal and professional journey.

Breakthroughs in an individual leader or manager’s self-awareness, authenticity, and ability to execute often reveal opportunities to seek similar gains through small group coaching with men and women who are part of a team or network.

Team Building

You may wish to start by introducing your team to a new season of organizational development by hosting a stand-alone, one to two hour training event. We can co-create an event that focuses on a wide variety of strategic leadership or business skills.

Our next step will be to plan and calendar team assessments and training sessions that launch the journey toward the outcomes you have decided to target. Many organizations start with a top level team or one department in order to generate noticeable results and build momentum for increased health and productivity across the organization.

We can work together to host an offsite, human-centered experience that engages your team in breakthrough discoveries, creative and insightful conversations, and building new levels of trust, respect, and appreciation. We’ll step into the planning process by exploring your team’s history, trajectory, and goals.

Business Coaching Best Grand Rapids, Michigan

Assessments Anchor Your Starting Place

Whether you need reliable data for hiring (to fill the gap between a resume and an interview), to provide meaningful accountability for executive coaching or effective management, or to establish an entire team’s starting place in a journey toward greater organizational health and productivity, assessments and assessment-based training can lift individuals and entire teams to new levels of self-awareness and authenticity. These professional leadership and business tools will empower you to get accelerated, measurable, sustainable results. Why wait?

Jim Thomsen


President, Seaborne Defense, LLC

Ray is one of the most gifted persons that I know in any profession – and I have worked with many senior business and government leaders in the US and abroad. He is one of those rare...

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Contact Us

  • +1 (616) 485-8545
  • ray@highpointjourney.com




Best Business Coach Grand Rapids, Michigan
Ray Befus

Executive Coach

Friends & Partners

Character Genetics
Center for Executive Coaching
Chamber of Commerce
Economic Club